america's hometown beauty experts
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Makeup Secrets1 of 11
This year's Beauty Geniuses—and a nationwide directory of 100 makeup-counter stars— was revealed by ELLE in their April 2012 issue. Here, five of those face experts share their secrets for creating flawless wedding-day skin, the perfect lip and more!
Cat-Eye Specialist2 of 11
Name: Amber Schmitz
Location: Lancôme counter at the Mall of America in Bloomington, MN
Specialty: “My trademark is a cat-eye with a great wing.”
How-To Tips: “Curl your lashes and put on mascara, then dip a tiny brush into gel liner. Holding the skin of the eyelid taut, draw a thin line from the tear duct to the center using the tip of the brush. As you move past the middle, flip the brush to the flat side and flick it toward the corner for the ideal winged look.”
Schmitz’s Product Pick3 of 11
"Lancôme Liner Design in Indigo Darling is a great dark hue with just the right touch of pigment to amplify the lash line and create a unique cat eye. The color looks amazing with every skin tone and eye color."
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The Lipstick PhD4 of 11
Name: Colleen Hovspian
Location: Yves Saint Laurent counter at Neiman Marcus in San Francisco
Specialty: "I use lip color to bring out the eyes—the perfect lip can work wonders."
How-To Tips: "Having a smooth canvas is essential. Exfoliate lips with a baby toothbrush and apply lip balm at bedtime. To give lipstick staying power, layer liner underneath it and top with a gloss."
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Hovspian’s Product Pick5 of 11
"I love our new Yves Saint Laurent Rouge Pur Couture Glossy Stain—it has the longevity of a stain but is more comfortable to wear; it goes on like lipstick and has the shine of a gloss."
The Brides' BFF6 of 11
Name: Victor Anaya
Location: Nordstrom's Estée Lauder, Woodfield Shopping Center, Schaumburg, IL
Specialty: "I help women shine and look beautiful on their wedding day."
How-To Tips: "You have to remember that it’s about capturing your best features and that beautiful glow your fiancé fell in love with!"
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Anaya’s Product Picks7 of 11
"Great makeup begins with great skin care. I love Estée Lauder Advanced Night Repair for hydrating and prepping skin—it's also great for setting makeup. I just add a little to a powder brush and dab it over foundation and powder."
"Estée Lauder DoubleWear Concealer paired with DoubleWear Light Stay-in-Place Makeup creates lovely skin that looks amazing in person and in photos."
The Concealer Queen8 of 11
Name: Jennifer Sheppard Puckett
Location: Belk’s Bobbi Brown counter at the Riverchase Galleria in Birmingham, AL
Specialty: “I make skin look like skin—by using the right blend of products I create a flawless complexion.”
How-To Tips: “Most women pile on the foundation and don't use enough concealer. Use concealer first to cover the things you're trying to hide and use less foundation."
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Sheppard Puckett’s Product Pick9 of 11
"The majority of women have a yellow undertone to their skin, so using a yellow-based foundation is best. I like applying Bobbi Brown's Foundation Stick over concealer."
The Arch Angel10 of 11
Name: Michelle Parra
Location: Macy's Benefit Cosmetics Brow Bar at the Brea Mall in Brea, Calif.
Specialty: "I do customer-based brows. I always talk with the client so that I have a clear knowledge of what shape will fit their face and expectations."
How-To Tips: "Fill in your natural brow line with a powder or wax before you do any re-shaping—seeing a full brow helps you tweeze only the most obvious stray hairs and prevents you from going overboard."
Parra's Product Picks11 of 11
"I love Benefit’s Brow Zings kit—it contains a soft pigmented wax to define and shape, plus a complimentary setting powder to keep arches looking fantastic."
"I also recommend our High Brow highlighting pencil. Sweeping it under the brow can add definition and lift, and hides any random hairs growing in."
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