10 Beauty & Style Trends From South America
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Pretty Brilliant1 of 11
By Sara Tan
It used to be that we looked to Europe for beauty and style inspiration, but over the past decade, top models (think of Gisele and Alessandra Ambrosio from Brazil), as well as designers (like Chile's Maria Cornejo) have helped put South America on the map. To find out more, we've rounded up ten fashion and beauty trends that have come from neighbors below the equator.
Blow by Blow2 of 11
Though it's a bit controversial because of the potential toxicity of the solution, the Brazilian blowout has become a household name—just ask any curly-haired girl. The treatment uses keratin to smooth and straighten frizzy strands while still maintaining volume, and can last for up to four months.
Down to Earth3 of 11
Chances are you've used a beauty product made with clay from the Amazon rainforest, like a mask promising blemish-free skin or a conditioning treatment to smooth split ends. South American indigenous people have used the clay for medicinal purposes for years.
Hats Off4 of 11
In the early 1900s, Panamanian canal workers wore brimmed straw hats from Ecuador to shield their faces from the sun. Now, the lightweight hat's become a cool summer accessory.
Smooth Operator5 of 11
South American women were using avocado as a beauty treatment for hair and skin long before it started showing up in beauty product stateside. The fruit, which is rich in essential fatty acids and antioxidants, is supposed to stimulate collagen production to keep skin smooth, as well as moisturize hair.
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Snailed It6 of 11
Applying snail slime onto your skin might sound gross, but it's the concept behind Elicina, a skincare brand founded by Chilean escargot farmers who realized their skin was visibly smoother after handling the mollusks. Now, everyone's become fascinated with the extract, which is supposed to contain moisturizing collagen and exfoliating glycolic acid.
Posh Poncho7 of 11
For centuries, the native people of the Andean region wore these blanket-like sweaters to keep warm. Now, the humble piece—and its cousin, the cape—has gone high fashion.
Gone Coconuts8 of 11
Coconut oil, which Brazilian women swear by, is a hot ingredient in beauty products lately. Like the avocado, the fruit is rich in fatty acids, so when applied topically, it's known to hydrate skin and increases elasticity.
Wax Off9 of 11
In 1994, a group of sisters moved from Brazil to New York and pioneered the Brazilian wax movement. The South American-born sisters offered their service, which involved leaving little to no hair down there, to keep up with the shrinking sizes of swimsuits. Since then, it's become commonplace for women to schedule monthly (even weekly) appointments for the procedure.
Grape Expectations10 of 11
According to author Shalini Vadhera's book Passport to Beauty, Chilean women mash up grapes and flour to make face masks designed to brighten the skin. You may not have even realized it, but the grape extract in your own skincare products were inspired by this South American beauty secret.
Far & Wide11 of 11
The baggy gaucho pants once worn by Argentinian cowboys entered the fashion scene in the 1970s and again in the early 2000s. The wide-legged bottoms are experiencing yet another resurgence this year in plenty of pretty, feminine prints and colors.
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