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Cate the Great

Actress Cate Blanchett Reveals Her New Charitable Endeavor

Actress Cate Blanchett has been the face of beauty brand SK-II for a number of years, and she's now spearheading the company's Clear for Life project, which helps bring purified water to places without access to it. Given the recent tragedy in Japan, this endeavor is poised to greatly improve the lives of people there who are now living without safe drinking water.

As the project's Global Ambassador, Cate Blanchett donated three million liters of purified drinking water to Asian communities in honor of SK-II's 30th anniversary. And, for its inaugural year, the SK-II Clear for Life project has pledged an additional donation of 30 million liters of water through a partnership with Procter & Gamble's Children's Safe Drinking Water (CSDW) Program. We go the chance to chat with Cate about how she was inspired to lead this movement.

“I'm absolutely shocked to learn — I think everybody is, you know — that some millions and millions of people go without access to clean drinking water,” she said. “There are a billion people who don't have access to it, and that number's going to double in the next 15 years.”

We are fascinated by the technology that Clear for Life uses to create clean water for these people in need, namely how easy it is to help them. Sachets of a substance named “PUR” — a powdered mixture that acts as a “dirt magnet” when mixed in water — are used to remove pollutants and cysts and kill bacteria and viruses. ...Read More

“You put it into 10 liters of drinking water and, within 20 minutes, all of the toxic sediments will fall to the bottom. Even the most polluted drinking water can be made drinkable,” Cate explained. “SK-II is a Japanese brand, and with all that's going on with Japan, a revolutionary [but] simple technology like the PUR sachet can be spread now within Asia.”

Beginning April 1, you can contribute to the cause by visiting the SK-II Clear for Life website and clicking to “Share the Word.” For every “share” that appears on social media websites like Facebook and Twitter, SK-II will donate one liter of water to communities in need; you don't even have to purchase a product. “You just need to click a share button,” Cate says, “You won't even have to break a nail to do it.”

Cate's involvement as a sponsor for the SK-II brand began when she fell in love with their products, namely the beauty lesson she learned after using them consistently.

“For me, the biggest lesson is sticking with the product: The long-term changes have been quite profound. I feel like my skin is actually in better condition now than it was ten years ago,” she says. “Before using SK-II, I was just shopping and changing and trying things out. And I think my skin was suffering as a result … so once I found this was working for me, I stuck with it.”

In addition to her involvement with SK-II, Cate is appearing in the film Hanna (in theatres April 8), which tells the story of a girl who is groomed to become the perfect assassin. While her role in the film is anything but maternal — in fact she describes her character as “a little bit like the Wicked Witch of the West” — the movie's subject matter is poignant given that Cate has three young children of her own.

“I think the pressure we put on [kids today] is extraordinary. You know, getting homework in second grade. The whole thing about developing the perfect child … we're actually morally not that far away from it,” she says.

  • Cate is a woman to emulate, both for her brilliance and her beauty. Here she is at this year's Academy Awards.

    Chris Ashford/CAMERA PRESS/Retna Ltd.
Cate the Great
Actress Cate Blanchett Reveals Her New Charitable Endeavor
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