Bold Beauties Tell All
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Risky Business1 of 10
By Janna Johnson O'Toole & Ashley Fodor for ELLE
If crimson is your calling card, just one red lipstick won't do. Here, a cadre of cool girls share the secrets of their identity-defining looks—from platinum dye-job maintenance kit to step-by-step dramatic eyes.
Platinum Strands2 of 10
"I felt invisible until I went platinum," says hairstylist Marie Robinson. Although Robinson tints the strands of A-list celebs at her namesake NYC salon, she struggled to find her perfect shade until she tried the near-white hue. "My own dark brown didn't give pop to my skin or eyes," she says. "Now I'm addicted to my color."
Platinum Strands3 of 10
NYC-based fashion stylist (and natural brunette) Kate Young has been fair-haired for 10 years—a look that was originally inspired by Madonna's "True Blue" era. "It's a part of my identity," says Young. To keep her drastically dyed hair from breaking, she avoids heat-styling, abiding by a dry-and-go routine.
Secret Weapons4 of 10
The platinum-obsessed alternate their daily shampoo with Clairol Shimmer Lights to prevent fading and brassiness; Young uses Kérastase Masquintense to condition and follows with a nourishing hair oil post-shower to avoid fried ends.
Black Liner5 of 10
Hairstylist Mika Fowler feels "completely naked" without kohl eyeliner. "It definitely gives me a feeling of power and confidence—black liner allows you to be sexy but strong," she says. Fowler is "addicted" to the creamy finish and built-in smudging sponge included with Valerie Beverly Hills Eyeliner in Midnight.
Black Liner6 of 10
Artist and illustrator Jane Kirby adds dimension to her heavily carbon-lined lids with a golden or pearlescent shadow base. "I like when my makeup has worn a bit and naturally smudges—I want my eyes to look like the girls' smoky eyes in Peter Lindbergh photos," says Kirby, who advises first applying a line along lashes with a light brown eye shadow or liner for precision, then tracing with darker black shades for an intensified effect (try a disposable shadow applicator to smear lines with control).
Secret Weapons7 of 10
MAC Fluidline in Blacktrack is a favorite, long-lasting gel formula. Of course, at the end of the day proper removal is key. "I've ruined some of my favorite white Pratesi pillowcases by not getting all my makeup off," says Kirby, who carefully wipes away her liner with drugstore makeup removers, such as L’Oréal Clean Artiste.
Red Lips8 of 10
Classy, sexy, and timeless describe red lipstick and the women who won't leave home without it. Poppy King, who perfected the form with her own Lipstick Queen collection of crimsons, compares the shade to "a superhero cape—you feel able to take on anything in your red lipstick." King streamlines her routine by forgoing lipliner, an easy approach for newbies: "Dab lipstick on your index finger and apply for a stained, been-eating-berries look," she says.
Red Lips9 of 10
NYC-based photo agent and girl-about-town Jen Brill also loves the ease and surprising versatility of crimson. "Red lips go with everything at any time," she says.
Secret Weapons10 of 10
Brill rotates an application of Chanel Rouge Coco Hydrating Crème Lip Colour in Paris. When wearing a bright red such as MAC Lipstick in Ruby Woo, King advises "mascara and a little eyeliner, to look fresh rather than overdone."
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