• Cover: July 28, 2014
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Game, Set & Cyber-Match

The 6 online dating tips every woman should know

Page: 2 of 5
  • Online dating is now the third most common way couples meet, with 30 to 40 percent of singletons logging in to some 1,500 services. In the marvelously titled Love in the Time of Algorithms (Current), writer Dan Slater tracks a phenomenon that started in 1965 with “computer dating”—essentially a digital compatibility test, dreamed up by two lovelorn Harvard undergrads desperate to meet Radcliffe girls—and mushroomed into an estimated $2 billion a year industry.

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    According to Slater, it's one of the few business models in which clients' failures are the company's win—the longer we seek, the more money they make. Aiming to short-circuit this cycle, “e-flirt expert” Laurie Davis' hyperprescriptive Love @ First Click (Atria) instructs us in a level of detail that is by turns grating and illuminating on how we should be “marketing our singledom.” Here, the authors' best advice on joining—and enjoying—the mixer:

Game, Set & Cyber-Match
The 6 online dating tips every woman should know
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