10 Revolutionary Fashion Brands to Shop Now
- Next1 of 11Courtesy of Dresshirt; Project Shoe; The Grunion Run
- Previous Next2 of 11Courtesy of MeaMac
- Previous Next3 of 11Courtesy of True & Co.
- Previous Next4 of 11Courtesy of The Grunion Run
- Previous Next5 of 11Courtesy of Project Shoe
- Previous Next6 of 11Courtesy of Lysse
- Previous Next7 of 11Courtesy of LK3
- Previous Next8 of 11Courtesy of Enclosed
- Previous Next9 of 11Courtesy of Dresshirt
- Previous Next10 of 11Courtesy of 25 Bedford
- Previous Next11 of 11Courtesy of Seyrue
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Brand Awareness1 of 11
By Tiffany Tse
We may never give up our favorite go-to shopping destinations like Topshop, Banana Republic and H&M, but to keep things interesting, we've been exploring new brands with unexpected offerings. Whether it's a site that allows you to design your dream shoe or a lingerie company that guarantees perfectly fitting bras, these ten unique companies are changing the way we shop.
MeaMac2 of 11
Los Angeles-based accessories brand MeaMac makes innovative handbags with interchangeable pouches and flaps. You can add or take away pouches, depending on how many compartments you need, or mix and match colors and textures (right now, they have soft leather, pony hair and fringe) to create a completely new style.
SHOP NOW: MeaMac The Stack Bag, $525, meamac.com
True & Co.3 of 11
If you've ever struggled with inconsistent bra sizes and ill-fitting undergarments, check out True & Co.'s newly launched Uniform, a line of intimates based on the brand's TrueSpectrum sizing system. After years of research, they've identified over 6,000 unique body types and have used their data to create an online quiz that helps women find the best-fitting lingerie.
The Grunion Run4 of 11
The founders of this online shop found plenty of affordable, stylish clothes for brides and bridesmaids, but very few for guys. Enter: The Grunion Run, a great resource for groomsmen looking for more creative, non-traditional wedding attire, like quirky knit ties, suspenders and more.
Project Shoe5 of 11
This design-your-own-shoe site allows you to choose from 12 base models, and then personalize every detail—heel height, material, pattern, colors, and more—using the site's in-depth customization tool. Here's your chance to get that pair of floral-print studded flatforms no one else will be wearing.
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Lyssé6 of 11
This activewear brand, which just started selling ready-to-wear separates like dresses and jackets, is known for using innovative performance fabrics in their clothes. Some of our favorite picks? This stretchy layering camisole and these high-waisted leggings designed to shape and smooth out your figure.
LK37 of 11
Over 300 backers pledged more than $25,000 to LK3's Kickstarter, supporting the brand's concept of stylish, utilitarian clothes. Their first product is a twist on the traditional button-down, featuring functional details like an easy zipper instead of buttons and a pen slot.
Enclosed8 of 11
Admit it: Your underwear drawer is a lot less sexy than you'd like it to be. To help, Antonia Townsend has launched Enclosed, which is like the Birchbox of pretty lacy underthings. Every month, you'll receive a pair of knickers tailored to your personal preferences. A subscription also makes a great gift.
SHOP NOW: Enclosed A Season of Luxe membership, $140 for 3 months, theenclosed.com
Dresshirt9 of 11
Designer Marieclaire St. John's Dresshirt has reinvented the classic men's button-down, tailoring the fit for women and featuring interchangeable collars and convertible cuffs. Detachable collars in different hues, fabrics, and styles, like Peter Pan, pointed or standard, mean the shirt can be worn and styled dozens of ways.
SHOP NOW: Dresshirt in Dove, $250 including 3 collars, dresshirt.com
25 Bedford10 of 11
Want a corporate wardrobe that doesn't break the bank? Newly launched 25 Bedford is redefining women's work wear by offering a collection of four basic silhouettes in different fabrics and colors. You can mix and match from their selection to put together an endless number of appropriately polished and stylish outfits.
Seyrue11 of 11
New York–based Seyrue is another brand focused on transforming work wear—specifically pants—for women. Tired of the frumpy trousers on the market, founders Crystal Ung and Kristin Paquette are launching a Kickstarter to create trousers focused on style, fit, comfort and convenience. Seyrue's pants will be machine-washable and feature four-way stretch, and customers will be able to select a customized inseam length.
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