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The Anti-Model

Modeling agency puts personality ahead of thinness

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  • Courtesy of Cosmopolitan

    First comes personality, then comes modeling? That's the approach of a new London-based agency. The aptly named Anti-Agency is taking the idea of what it means to be a professional model and turning it on its head by placing personal style and personality above thinness and traditional good looks.

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    Although the agency was established only nine months ago, its models have already worked with major brands like Uniqlo, Dr. Martens, and Urban Outfitters and walked in runway shows for Margiela, Giles, and Meadham Kirchhoff.

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    According to Anti-Agency's website, "The agency is for people who could've been models and decided not to, for people who are too cool to be models and people with real lives on the verge of exploding in music, fashion, art, illustration & creative industries etc." And in an interview with The Daily Beast, Anti-Agency co-founder Pandora Lennard insists their models—discovered through "hours of Facebook stalking and girl crushes"—are more than just pretty faces and that the agency signs them based on their "individual style."

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The Anti-Model
Modeling agency puts personality ahead of thinness
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